Why NRL Clubs Are Missing the YouTube Opportunity (And How to Fix It)

NRL clubs are leaving massive value on the table.

From a fan engagement and commercial ROI perspective, YouTube is the most underutilised platform in Australian sport, and the data proves it.

After working inside the English Premier League, helping grow a club’s YouTube channel by 150,000+ subscribers, doubling ad revenue, and turning sub-1K videos into 50K+ view powerhouses, we decided to dig into how the NRL is performing.