About Us
At Final Third Studios, our strength lies in the diverse expertise and shared passion of our co-founders, Adam Sullivan and Dane Hinchy. Our unique journeys in sports, technology, and creative industries have shaped our mission to transform sports brands into thriving business.
The Final Third started when we built our love for vintage football kits into a thriving e-commerce business, selling across the globe. We’ve got our hands dirty, made plenty of mistakes, tested the strategies, and executed creative to generate real revenue for brands.
Adam is a brand strategist & creative wokring at the intersection of sports, technology and culture. As co-founder of Final Third Studios & previously at Godspeed Digital he has led successful projects with organisations such as Universal Music, NSW Gov, Live Nation, Splendour In The Grass and more. Adam's approach blends creativity with strategic insight, enabling brands to take a fresh-eyed creative approach and make a significant impact.
Beyond his agency work, Adam has achieved over 6 million streams of his music, embarked on a US tour, and secured a record deal with superstar DJ Steve Aoki. He has also exhibited visual art in some of Australia’s most cutting-edge galleries. His passion for technology has led him to share insights on emerging tech and creativity at major conferences, embodying a blend of big-picture thinking and hands-on expertise in design, storytelling, and business growth.
Dane brings a wealth of experience in sports business and marketing. His career includes roles at Brighton & Hove Albion Football Club, where he contributed to strategic digital & branding initiatives. As co-founder of Final Third Studios, Dane has been instrumental in developing digital strategies that bridge the gap between sports, culture and commerce.
Dane's journey reflects a deep understanding of the sports industry, from grassroots initiatives to professional engagements. His ability to navigate the complexities of sports marketing and e-commerce has been pivotal in guiding clients toward sustainable growth.
