About Us
At Final Third Studios, our strength lies in the diverse expertise and shared passion of our co-founders, Adam Sullivan and Dane Hinchy. Our unique journeys in sports, technology, and creative industries have shaped our mission to transform sports content creators into thriving brands.
The Final Third started when we transformed our love for vintage football into a thriving e-commerce business, selling across the globe. We’ve made the mistakes, tested the strategies, and executed plans that generate real revenue for creator-lead brands.
Adam Sullivan
Adam is a visionary at the intersection of sports and technology. As co-founder of Final Third Studios, he has led successful projects with renowned organisations such as Universal Music, NSW Gov, Live Nation & Australia’s National Teams. Adam's approach blends creativity with strategic insight, enabling sports brands to take a fresh-eyed approach and make a significant impact.
Beyond his agency work, Adam has achieved over 5 million streams of his music, embarked on a US tour, and secured a record deal with superstar DJ Steve Aoki. He has also exhibited visual art in some of Australia’s most cutting-edge galleries. His passion for innovation has led him to share insights on emerging tech and creativity at major conferences, embodying a blend of big-picture thinking and hands-on expertise in design, storytelling, and business growth.
Dane brings a wealth of experience in sports business and marketing. His career includes roles at Brighton & Hove Albion Football Club, where he contributed to strategic digital & branding initiatives. As co-founder of Final Third Studios, Dane has been instrumental in developing digital strategies that bridge the gap between sports, culture and commerce.
Dane's journey reflects a deep understanding of the sports industry, from grassroots initiatives to professional engagements. His ability to navigate the complexities of sports marketing and e-commerce has been pivotal in guiding clients toward sustainable growth.
Dane Hinchy
Together, Adam and Dane lead Final Third Studios with a commitment to empowering sports content creators. By leveraging their combined expertise, they offer tailored solutions that address the unique challenges of transitioning from content creation to brand development. Their collaborative leadership ensures that clients receive strategic guidance grounded in real-world experience, fostering growth without the typical stress associated with scaling a brand.
At Final Third Studios, we are dedicated to turning your passion for sports into a successful brand, providing the support and strategy needed to thrive in a competitive landscape.