Sutherland Sharks FC

IMPACT

15

BESPOKE TEMPLATES

500%

INCREASED REACH

4X

ONLINE MERCH SALES

1100+

NEW FOLLOWERS

20K

ADDITIONAL MONTHLY

FACEBOOK VIEWS

50K

ADDITIONAL MONTHLY

INSTAGRAM VIEWS

Modernizing our social media has saved time, relieved stress, and helped us bring Sutherland closer to fans on game day.

Adam Sullivan - Creative Director

The Challenge.

Re-vitalise the Sutherland Sharks FC online brand and help to grow the clubs’ social media as it bids to become a part of the emerging National Second Division.

The Game Plan.

Build a design & strategy that focused on giving the team’s fans more live & consistent information on matchday. On top of that, quality matchday photo & video to lift the visual identity of Sutherland Sharks FC.

The Results.

More fans. More informed. Closer family.

The Why

The team at the Sharks is a tight-knit family that love football, but unfortunately they were finding it hard to keep up with the shifting demands of social media. Moreover, when they worked with the standard agency they found themselves having to translate standard football language & core ideas time and time again.

Here’s where a creative agency focused solely on Football, our team understands the game and understands football people. Through a game that seems completely crazy to outsiders, we find a shared language and created new pathways to connect with our Sharks family.

With a focus on minute-to-minute live storytelling, polished matchday graphics, clarified communications, and a remodeled web presence the Sharks scored new connections with fans and unlocked new streams of revenue.

The fans felt closer to the players, and the players felt closer to their badge.

Andrew Smith | Chief Operations

“You absolutely nailed it…

We have a growing close-knit supporter base that feels closer to the team and the club. Top quality stuff, once again… we couldn’t be happier and are excited to build into next season.”